WHAT WEEKLY

In Good Fashion: Form The Label

29 September 2010

★ Brooke Hall


Aimee Bracken and Julie Bent, designers of Form The Label. In Good Fashion, Runway Show at Clipper Mill Pool. Photo by Christine Kang.

In Good Fashion

Let’s be honest here, Baltimore isn’t typically known for its fashion scene. But while everyone’s paying attention to visual art and music in the city, doesn’t it make sense that the same caliber of creativity might emerge in other artistic endeavors?

We believe that Baltimore with all its tenacity and swagger is finding a way to re-brand itself on multiple fronts. If the city ever makes a name in the fashion world at large it will be due to people like these two very creative, daring local designers, Aimee Bracken and Julie Bent.

Last Saturday, over 150 attendees witnessed perhaps one of the more inspirational fashion events recently staged in Baltimore, at a location just as extraordinary: Poolside at Clipper Mill.

Form Boutique and Urbanite Magazine sponsored the ‘In Good Fashion,’ runway show, with proceeds benefiting The House of Ruth. Form Boutique owner Aimee Bracken produced the runway show to debut the first collection of Form The Label, created by Aimee Bracken and Julie Bent.

Photo by Christine Kang

Melissa wearing Form The Label’s Nico Pleat Blouse and Gabrielle Pencil Skirt.

Photo by Christine Kang.

Photo by Christine Kang

Kristina wearing DVF Ruffle Coat (Diane Von Furstenberg).

Photo by Christine Kang.

Photo by Christine Kang

In Good Fashion. September 25th at the Clipper Mill Pool during a fashion show sponsored by Form Boutique and Urbanite Magazine.

Photo by Christine Kang.

Photo by Christine Kang

Like so many Baltimore gems, Clipper Mill’s character is forged by its history. An old stone foundry, the place conjures notions of another world, where small communities were brought together and thrived during Baltimore’s industrial heyday. Where once mill workers labored with flour and cotton, workers protested and went on strike, now gorgeous women in handcrafted silk garments model exclusive clothing and sip on fancy drinks from the incomparable Woodberry Kitchen.

Photo by Christine Kang, story by Brooke Hall.

Photo by Christine Kang

Friends Kati Weigel and Frantiska Scherzer-Miller.

Photo by Christine Kang

In Good Fashion: Form Fashion show attendees Catherine Sewell (wearing Maggie London), Jen Bollinger (wearing Young Essence), Susie Chung (wearing Form The Label), Fiona Ong (wearing Eli Tahari), Kate Taber (wearing Boden).

Photo by Christine Kang.

Photo by Christine Kang

A portion of the fashion show’s proceeds will go to Ruth’s Closet , a designer consignment boutique developed by the House of Ruth. All revenue generated by Ruth’s Closet will fund programs to help victims of domestic violence and their children.

Here are representatives of the House of Ruth collecting clothing donations from fashion show attendees.

Photo by Christine Kang.

Photo by Christine Kang

You may be asking yourself, “How does Zia’s make organic food look so titillating?” Although we know the answer, we’re not at liberty to say. We can, however, applaud the choice of a conscience caterer. Zia’s specializes in organic, antibiotic-free, and hormone-free meats and dairy. They also use organic produce and locally produced ingredients when they can, which, is right in line with our mission at What Weekly. Keep it local (and always titillating).

Photo by Christine Kang, story by Brooke Hall.

Photo by Christine Kang

There’s something magical about women and their shoes that no man has been able to decipher. This is why including designer, consignment shoes in the Form booth at the event was pure genius. “Consignment?” you ask. Yes, ladies, consignment. And just in time to announce that the Form Boutique has launched a consignment element to its boutique.

Photo by Christine Kang, story by Brooke Hall.

Photo by Christine Kang

The guests were also dressed to the nines: Tracey Horn (wearing Flying Tomato), Jennifer Dollenberg (wearing BCBG), Jennifer Gilbert (Trinaturk), Monica Maslack (Tibi), Courtney Wheeler (Calvin Klein).

Photo by Christine Kang.

Photo by Christine Kang

Aimee Bracken, Form Boutique owner, designer and producer of the In Good Fashion runway show, was “excited for such a great turnout.” Bravo, Aimee!

Photo by Christine Kang.

Photo by Christine Kang

Crystal wearing Soia & Kyo Red Coat and Tracy Reese Blue Mini Skirt.

Photo by Christine Kang.

Photo by Christine Kang

Ksuha wearing DVF Asymmetrical Blouse.

Photo by Christine Kang.

Photo by Christine Kang

Beautiful women, stunning location, great turn out, extraordinary new label and all for a good cause.

Photo by Christine Kang.

Photo by Christine Kang

You may know this rising star on the Baltimore fashion scene by way of LOT201, one of her first projects as a designer. Even after the debut of Form The Label, Julie Bent has only just begun her career in fashion and, based on her early success, we’re excited to see what’s in store for her.

Photo by Christine Kang, story by Brooke Hall.

See more photos from ‘In Good Fashion.’



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