WHAT WEEKLY

Primal Guerrilla Marketing

07 August 2013

★ Jordan Goodman

Breakout Drumming in West Mt. Vernon Park

Breakout Drumming in West Mt. Vernon Park

How’s this for a social experiment…

1. Fill a couple duffel bags full of drums and percussion.

2. Show up unannounced to Baltimore’s premier, outdoors concert series.

3. Make music with the people.

I had never attempted this, but the further I travel down my musical path a certain mantra strengthens with each experience:

“Trust In The Drum.”

That’s exactly what I did—and it’s never let me down. Check out the proof!

WTMD’s 1st Thursdays was a perfect opportunity to promote Hot August Blues and Beatwell.

More importantly, it was a perfect opportunity to promote how simple it is to spread joy and build community with strangers.

And perhaps in the process, I minted a 21st century marketing strategy using ancient wisdom.

Not bad for a day in the park.

Beatwell_WTMD_2

Jordan Goodman, M.S. is a professional musician and mental health therapist. He shares Beatwell Playshops in schools, businesses, mental health clinics, senior centers and more—promoting the healing effects of group music-making.

www.beatwell.org

Photos and Video by Athina Koulatsos

 

 

 



fashion

Tailor Made Cocktails

There comes a point when that new beer of the moment has lost its luster, the wine list just isn’t…

In Good Fashion: Form The Label

La Cakerie

Glenford Nunez

Startup Sheik :: The Swavor Story

The Interrupted Show

nightlife

Comedy Noir

Sexual deviance, death, stupidity, mental illness, brutality, murder: don’t you love ‘em? I do, but not in the form…

Shodekeh at The Meyerhoff

Commissure At The Contemporary Museum

Celebration “Honeysuckle Blue”

Mobtown Microshow: Celebration

Sound and Fury Signifying… Oscar.

social innovation

Baltimore Time Bank

At the conclusion of a dynamic presentation last Friday by Piper Watson and John Shea, discussing the future plans of…

Support The Baltimore Brew

Challenging a Culture of Low Expectations

Still Occupied

Luminous Intervention

Baltimore Social Innovation Journal Launches

artist profiles

Parallel Practice at the BMA

Life is uncertain. We create habits and worldviews to soften the fear of the unknown. What if we learned to…

A SOGH Story

Digital Cavemen

Baltimore’s Most Dynamic Surf Rockers :: Beachmover

Soldiers Find Healing Through Art

Jennifer Stephens

sustainability

Big Green Pirate Party

The Big Green Pirate Party was a fundraiser for Baltimore Green Careers, a Civic Works project that has a kick-ass…

Farmageddon

Welcome to the Free Farm

An Ambitious New Charter School Comes to West Baltimore

Strange Folks at Ash Street Garden

Fixing The Future