WHAT WEEKLY

Primal Guerrilla Marketing

07 August 2013

★ Jordan Goodman

Breakout Drumming in West Mt. Vernon Park

Breakout Drumming in West Mt. Vernon Park

How’s this for a social experiment…

1. Fill a couple duffel bags full of drums and percussion.

2. Show up unannounced to Baltimore’s premier, outdoors concert series.

3. Make music with the people.

I had never attempted this, but the further I travel down my musical path a certain mantra strengthens with each experience:

“Trust In The Drum.”

That’s exactly what I did—and it’s never let me down. Check out the proof!

WTMD’s 1st Thursdays was a perfect opportunity to promote Hot August Blues and Beatwell.

More importantly, it was a perfect opportunity to promote how simple it is to spread joy and build community with strangers.

And perhaps in the process, I minted a 21st century marketing strategy using ancient wisdom.

Not bad for a day in the park.

Beatwell_WTMD_2

Jordan Goodman, M.S. is a professional musician and mental health therapist. He shares Beatwell Playshops in schools, businesses, mental health clinics, senior centers and more—promoting the healing effects of group music-making.

www.beatwell.org

Photos and Video by Athina Koulatsos

 

 

 



nightlife

SCREEN PASS

Around this time of year I receive advance screening DVD’s of hopefully award-worthy movies. I get them because I’m in…

Gateway at Ruintown

Infernoland

Shodekeh at The Meyerhoff

Let’s Mess With Texas

New Year’s Eve 2010

social innovation

Baltimore Time Bank

At the conclusion of a dynamic presentation last Friday by Piper Watson and John Shea, discussing the future plans of…

Treating Others

Loveasaurus Records

When It Works

Baltimore Renaissance Project

Outside The Black Box

sustainability

Small Time

A couple of years ago, while I was reporting on a redevelopment plan in Buffalo, New York, I met up…

Baltimore Free Farm

Big Green Pirate Party

Farmageddon

Welcome to the Free Farm

Fixing The Future