What Weekly ran from 2010 to 2016. The Pronoia Effect is the story of building it, what came next, and what I found on the other side.
Out October 6.
Contributors
fashion
Startup Sheik :: The Swavor Story
In 2010, 23-year-old Shek Tarawallie was selling t-shirts out of his locker for $20 apiece. Now, he is the owner…
Startup Sheik :: The Swavor Story
In 2010, 23-year-old Shek Tarawallie was selling t-shirts out of his locker for $20 apiece. Now, he is the owner…
nightlife
Commissure At The Contemporary Museum
I felt disembodied, as if I were floating, watching people react to the news of my own death. I got…
Commissure At The Contemporary Museum
I felt disembodied, as if I were floating, watching people react to the news of my own death. I got…
social innovation
Little Free Libraries
Lesley Noll wants to invite you into a world at once vast and intimate. That world begins within the Village…
Little Free Libraries
Lesley Noll wants to invite you into a world at once vast and intimate. That world begins within the Village…
artist profiles
Brady Starr
Brady Starr is a paradox in that the more you get to know him the more mysterious he becomes. As…
Brady Starr
Brady Starr is a paradox in that the more you get to know him the more mysterious he becomes. As…
sustainability
Small Time
A couple of years ago, while I was reporting on a redevelopment plan in Buffalo, New York, I met up…
Small Time
A couple of years ago, while I was reporting on a redevelopment plan in Buffalo, New York, I met up…
technology
How to Make Your Cat a Cinematographer (GoPro Edition)
Guys, they have GoPro mounts for everything from surfboards to jet planes to whiskey bottles to even dogs, yes dogs,…
How to Make Your Cat a Cinematographer (GoPro Edition)
Guys, they have GoPro mounts for everything from surfboards to jet planes to whiskey bottles to even dogs, yes dogs,…
© 2026 What Weekly, a What Works Studio publication
