What Weekly ran from 2010 to 2016, documenting Baltimore’s creative culture and helping spark Light City. The Pronoia Effect tells the story of the magazine, the festival that grew from it, and what happened when we lost it all.
Contributors
fashion
The Littlest Fashion Truck Ever
Taking Fashion on the Road One day while teaching at the Fashion Institute of Technology in New York, adjunct professor…
The Littlest Fashion Truck Ever
Taking Fashion on the Road One day while teaching at the Fashion Institute of Technology in New York, adjunct professor…
nightlife
Weekends: Totem
Weekends “Totem” from Friends Records on Vimeo. Weekends: Totem Directed By: Alice Cohen Friends Records…
Weekends: Totem
Weekends “Totem” from Friends Records on Vimeo. Weekends: Totem Directed By: Alice Cohen Friends Records…
social innovation
The BNote Revealed
Photo by Theresa Keil Jeff Dicken, Executive Director, Baltimore Green Currency Association, with winner artist Richard Winchel. On a windy…
The BNote Revealed
Photo by Theresa Keil Jeff Dicken, Executive Director, Baltimore Green Currency Association, with winner artist Richard Winchel. On a windy…
artist profiles
Philip Laubner’s Evacuation Route
It takes something truly striking for us to remember that photography's purpose is not just to have a new default…
Philip Laubner’s Evacuation Route
It takes something truly striking for us to remember that photography's purpose is not just to have a new default…
sustainability
Small Time
A couple of years ago, while I was reporting on a redevelopment plan in Buffalo, New York, I met up…
Small Time
A couple of years ago, while I was reporting on a redevelopment plan in Buffalo, New York, I met up…
technology
A Programmer’s Life: A Conversation with OrderUp’s VP of Engineering, Kyle Fritz
Cover photo by Nick Pellegrini Kyle Fritz is now VP of Engineering for the Baltimore-based company, OrderUp—a digital franchising firm that…
A Programmer’s Life: A Conversation with OrderUp’s VP of Engineering, Kyle Fritz
Cover photo by Nick Pellegrini Kyle Fritz is now VP of Engineering for the Baltimore-based company, OrderUp—a digital franchising firm that…
© 2026 What Weekly, a What Works Studio publication
