Nick Cienski, Baltimorean and Director of Innovation at Under Armour, is going to climb the world’s 14 highest peaks in record time. Smashing it by almost 7 years. We are calling it the World’s Toughest Expedition. The proceeds from this feat will go to support children across the world.
The Mission
The World’s Toughest Expedition is neither a clever marketing phrase nor hyperbole. This expedition is the most daunting physical challenge ever attempted. Via major social media initiatives, television, film, books, and speaking engagements, Mission 14™ is well positioned to reach a massive global audience.
This audience will connect not only with the high- adventure of the expedition, but with the world- changing hope behind it. Mission 14™ will harness its arsenal of media platforms to highlight suffering children across the USA and Nicaragua. Every summit bid will be undertaken on behalf of children and families who cannot speak for themselves—young boys and girls who have no voice, no advocacy, and no attention.
This exposure will allow Mission 14™ to continue to raise funds for years to come, and is the foundation of our sustainability strategy. In phase 1 of our fundraising, the majority of our efforts will focus on corporate donations and highly resourced individuals. As the expedition goes live in 2014, our support base will increase to the mass market and our efforts will shift to cultivating support from our followers. We invite you to follow along with us on the adventure of a lifetime, and help us change the world.
