What Weekly ran from 2010 to 2016, documenting Baltimore’s creative culture and helping spark Light City. The Pronoia Effect tells the story of the magazine, the festival that grew from it, and what happened when we lost it all.
Contributors
fashion
La Cakerie
Baked goods can take a significant amount of skill and artistry to prepare and create, and among our favorite treats…
La Cakerie
Baked goods can take a significant amount of skill and artistry to prepare and create, and among our favorite treats…
nightlife
Boite: Show and Tell
When you’re a kid and something totally awesome comes into your possession it can be hard to contain oneself whilst…
Boite: Show and Tell
When you’re a kid and something totally awesome comes into your possession it can be hard to contain oneself whilst…
social innovation
Beat Well
A young girl played a short rhythm during an open jam that I recognized as a basis from Baltimore Club…
Beat Well
A young girl played a short rhythm during an open jam that I recognized as a basis from Baltimore Club…
artist profiles
Big Fat Bawlmer Wedding
Last weekend we attended My Big Fat Bawlmer Wedding, a yearly fundraiser for The Baltimore Art & Music Project. The event…
Big Fat Bawlmer Wedding
Last weekend we attended My Big Fat Bawlmer Wedding, a yearly fundraiser for The Baltimore Art & Music Project. The event…
sustainability
Fixing The Future
Photos courtesy Gabby Carroll Last week at the Creative Alliance, the Baltimore Green Currency Association (BGCA), founder of Baltimore’s regional…
Fixing The Future
Photos courtesy Gabby Carroll Last week at the Creative Alliance, the Baltimore Green Currency Association (BGCA), founder of Baltimore’s regional…
technology
Get Pixilated
People love looking at pictures of themselves. This is a simple and undeniable fact of human nature. Another strange phenomenon…
Get Pixilated
People love looking at pictures of themselves. This is a simple and undeniable fact of human nature. Another strange phenomenon…
© 2026 What Weekly, a What Works Studio publication
