What Weekly ran from 2010 to 2016, documenting Baltimore’s creative culture and helping spark Light City. The Pronoia Effect tells the story of the magazine, the festival that grew from it, and what happened when we lost it all.
Contributors
fashion
Heavy Metal Treasures :: Acid Queen Jewelry
The next time you’re driving down Falls Rd. headed north, pay attention after you pass The Avenue. About a half a…
Heavy Metal Treasures :: Acid Queen Jewelry
The next time you’re driving down Falls Rd. headed north, pay attention after you pass The Avenue. About a half a…
nightlife
New Year’s Eve 2010
Farida Shourbaji at Red Maple on New Year’s Eve 2010-2011. Photo by Theresa Keil New Year’s Revolution The New Year…
New Year’s Eve 2010
Farida Shourbaji at Red Maple on New Year’s Eve 2010-2011. Photo by Theresa Keil New Year’s Revolution The New Year…
social innovation
Laugh & Smile
So laughing and smiling is good for you. Yeah, no shit. There’s plenty of science to back this up. Neuroscientists…
Laugh & Smile
So laughing and smiling is good for you. Yeah, no shit. There’s plenty of science to back this up. Neuroscientists…
artist profiles
Mata Ruda
In this installment of The Up Life, Nether brings us a glimpse into the adventures of Mata Ruda who’s doing…
Mata Ruda
In this installment of The Up Life, Nether brings us a glimpse into the adventures of Mata Ruda who’s doing…
sustainability
Fixing The Future
Photos courtesy Gabby Carroll Last week at the Creative Alliance, the Baltimore Green Currency Association (BGCA), founder of Baltimore’s regional…
Fixing The Future
Photos courtesy Gabby Carroll Last week at the Creative Alliance, the Baltimore Green Currency Association (BGCA), founder of Baltimore’s regional…
technology
Intuitive Insight: The Hot Spot
Part 3 of a multi-post film about how innovation, creativity and prevailing cultural ideas about it in the US. This…
Intuitive Insight: The Hot Spot
Part 3 of a multi-post film about how innovation, creativity and prevailing cultural ideas about it in the US. This…
© 2026 What Weekly, a What Works Studio publication
