What Weekly ran from 2010 to 2016, documenting Baltimore’s creative culture and helping spark Light City. The Pronoia Effect tells the story of the magazine, the festival that grew from it, and what happened when we lost it all.
Contributors
fashion
The Littlest Fashion Truck Ever
Taking Fashion on the Road One day while teaching at the Fashion Institute of Technology in New York, adjunct professor…
The Littlest Fashion Truck Ever
Taking Fashion on the Road One day while teaching at the Fashion Institute of Technology in New York, adjunct professor…
nightlife
Comedy Noir
Sexual deviance, death, stupidity, mental illness, brutality, murder: don’t you love ‘em? I do, but not in the form…
Comedy Noir
Sexual deviance, death, stupidity, mental illness, brutality, murder: don’t you love ‘em? I do, but not in the form…
social innovation
Baltimore is “The Most Generous City in America”
Publisher’s Note: What Works Studio, the agency that produces What Weekly, is proud to have served as GiveCorp’s marketing partner for…
Baltimore is “The Most Generous City in America”
Publisher’s Note: What Works Studio, the agency that produces What Weekly, is proud to have served as GiveCorp’s marketing partner for…
artist profiles
Josh Denny: The Support
What Weekly releases its first print magazine: A Tribute to Erica Hinson Denny. (*First run is SOLD OUT - we…
Josh Denny: The Support
What Weekly releases its first print magazine: A Tribute to Erica Hinson Denny. (*First run is SOLD OUT - we…
sustainability
Welcome to the Free Farm
All photos by David London Nestled just blocks from The Avenue in Hanpden is a leafy utopia known as the…
Welcome to the Free Farm
All photos by David London Nestled just blocks from The Avenue in Hanpden is a leafy utopia known as the…
technology
Inside The Electric Pharaoh
Part of the BROS experience is the journey from “how are we going to do that?” to “how did we…
Inside The Electric Pharaoh
Part of the BROS experience is the journey from “how are we going to do that?” to “how did we…
© 2026 What Weekly, a What Works Studio publication
