What Weekly ran from 2010 to 2016, documenting Baltimore’s creative culture and helping spark Light City. The Pronoia Effect tells the story of the magazine, the festival that grew from it, and what happened when we lost it all.
Contributors
fashion
The Tailor at Hour Haus
Upon learning that one of the city’s most notable up-and-coming men’s clothiers was staging his fitting room at Hour Haus…
The Tailor at Hour Haus
Upon learning that one of the city’s most notable up-and-coming men’s clothiers was staging his fitting room at Hour Haus…
nightlife
Emily Wells at Cyclops Books
Emily just moved to New York from LA where people warned her about the cold. She was undaunted. Head wrapped…
Emily Wells at Cyclops Books
Emily just moved to New York from LA where people warned her about the cold. She was undaunted. Head wrapped…
social innovation
The Merchants of Dissonance
It’s a good thing we lost faith in politicians a long time ago, folks. Otherwise we may have been stunned…
The Merchants of Dissonance
It’s a good thing we lost faith in politicians a long time ago, folks. Otherwise we may have been stunned…
artist profiles
Sean E. Conroy
All images courtesy the artist “The Buddha said, ‘It’s the not seeing of this suffering that keeps us bound,’” quotes…
Sean E. Conroy
All images courtesy the artist “The Buddha said, ‘It’s the not seeing of this suffering that keeps us bound,’” quotes…
sustainability
Welcome to the Free Farm
All photos by David London Nestled just blocks from The Avenue in Hanpden is a leafy utopia known as the…
Welcome to the Free Farm
All photos by David London Nestled just blocks from The Avenue in Hanpden is a leafy utopia known as the…
technology
From Basement to Best Place to Work in Baltimore :: A Brief History of Mindgrub
In 1999, current President and CEO of Mindgrub, Todd Marks, started his first business in tech. Fifteen years and multiple start-ups…
From Basement to Best Place to Work in Baltimore :: A Brief History of Mindgrub
In 1999, current President and CEO of Mindgrub, Todd Marks, started his first business in tech. Fifteen years and multiple start-ups…
© 2026 What Weekly, a What Works Studio publication
