What Weekly ran from 2010 to 2016, documenting Baltimore’s creative culture and helping spark Light City. The Pronoia Effect tells the story of the magazine, the festival that grew from it, and what happened when we lost it all.
Contributors
fashion
The Littlest Fashion Truck Ever
Taking Fashion on the Road One day while teaching at the Fashion Institute of Technology in New York, adjunct professor…
The Littlest Fashion Truck Ever
Taking Fashion on the Road One day while teaching at the Fashion Institute of Technology in New York, adjunct professor…
nightlife
Brian Baker
Brian Baker creates life-size pieces of art with, as he puts it, "gods and goddesses, angels and demons, spirits and…
Brian Baker
Brian Baker creates life-size pieces of art with, as he puts it, "gods and goddesses, angels and demons, spirits and…
social innovation
Station North: Thinking Big!
This week, the Station North Arts & Entertainment District announced the winners of the second round of funding for it’s…
Station North: Thinking Big!
This week, the Station North Arts & Entertainment District announced the winners of the second round of funding for it’s…
artist profiles
Parallel Practice at the BMA
Life is uncertain. We create habits and worldviews to soften the fear of the unknown. What if we learned to…
Parallel Practice at the BMA
Life is uncertain. We create habits and worldviews to soften the fear of the unknown. What if we learned to…
sustainability
Big Green Pirate Party
The Big Green Pirate Party was a fundraiser for Baltimore Green Careers, a Civic Works project that has a kick-ass…
Big Green Pirate Party
The Big Green Pirate Party was a fundraiser for Baltimore Green Careers, a Civic Works project that has a kick-ass…
technology
A Programmer’s Life: A Conversation with OrderUp’s VP of Engineering, Kyle Fritz
Cover photo by Nick Pellegrini Kyle Fritz is now VP of Engineering for the Baltimore-based company, OrderUp—a digital franchising firm that…
A Programmer’s Life: A Conversation with OrderUp’s VP of Engineering, Kyle Fritz
Cover photo by Nick Pellegrini Kyle Fritz is now VP of Engineering for the Baltimore-based company, OrderUp—a digital franchising firm that…
© 2026 What Weekly, a What Works Studio publication
